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Behavioral Targeting
Performance Targeting
About.com uses DART Adapt as a tool to dynamically optimize advertiser campaigns.
DART Adapt uses all available ad serving data to build best performing segments
for an advertiser's ads. Based on performance, DART Adapt will serve ads to
the most effective segments while respecting all negotiated targeting criteria.
Article Targeting
Targeting on the article level. These targeted pages will run Roadblock Package specs (see below)
- 4 week lead time if NO custom landing page.
- 8 week lead time if custom landing page is requested