Reach a large audience of engaged Internet Enthusiasts

Around the world, more people use About to find data about topics they are passionate about than any other web property. With an overwhelming range of sites, content, and services, About delivers a useful experience to users, which equates to a rich array of opportunities for you to market your products and services to the right consumers. We are the #5 largest web property online and the #1 enthusiast community and original content provider on the web.

When you advertise on About, you get a customized digital marketing solution tailored to reach your target audience and optimize your results - whether your objective is branding, a drive to ecommerce, or direct response using our Sprinks network.

About Run of Site Demographics
(All channels are combined)

•	Gender1 39.5% are men 60.5% are women
•	Median Age: 37.4 1.5 million are Teens (12-17)1 74.5% are 25-54
•	Median HHI: $61,010 60.8% are $50K+ 36.3% are $75K+
•	Education and Occupation 56.2% have graduated college or higher 33.7% are professional/managerial
•	Marital Status 62.7% are married 44.1% have children
•	Online Usage 84.4% have been on the Web longer that 3 years
•	Online Shopping 93.6% have shopped online in the past 6 months 82.9% have purchased online in the past 6 months

Source: @Plan, Summer 2002
¹Jupiter Media Metrix 2002

Beyond The Banner Success
• Brand awareness of up to 15% with a frequency of 3+
• Purchase intent has increased by 13% on targeted placements

Source: Dynamic Logic Inc.